To celebrate the new design of the highly anticipated 2017 GT-R, we created an animated GIF series on Facebook and Twitter, Gif-TR. Working with multiple artists, we gave our fans a dynamic first look at the new GTR and paid homage to it’s heritage through a series of arresting and transfixing GIFs. Fans commented, tweeted and shared their thoughts about the new design with #GifTR for a chance to win prizes.

Our morphing heritage Gif-TR was featured on the homepage of Giphy.com.