A recipe video series that embraces the in your face attitude of Hormel Chili’s campaign—Chili Nation. Designed to be dynamic and eye-catching with or without sound as our fans are scrolling on Facebook. We grab their attention with chili boldness.

We designed a calendar of content to last all year and aligned recipes to moments in time. Potato Skins for football season. “Spidery Nacho Dip” for Halloween.

GCD: Rina Mallick ACD: Me!(shell) ACD: Minor Leblond AD: Pat Don CW: Evan Benner

Production Company: Daily Planet

Our Comfort from the Cold cinemagraph series took advantage of auto-playing gifs on facebook and geo-targeting to reach fans in cold weather and get them thinking about warming up with a bowl of chili.