After years without a campaign, we relaunched Shake ’N Bake for the modern, working mom. Our campaign “Give your Chicken a Shakeover” spoke to our target’s pop culture interests as well as her disinterest in cooking by framing Shake N Bake as an easy dinner solution.
Mirrored outdoor were placed all over the city in places women were getting their errands done.
Give Your Chicken a Shakeover.
Copywriter: Susan Bleser