Shake 'N Bake

After years without a campaign, we relaunched Shake ’N Bake for the modern, working mom. Our campaign “Give your Chicken a Shakeover” spoke to our target’s pop culture interests as well as her disinterest in cooking by framing Shake N Bake as an easy dinner solution.

Mirrored outdoor were placed all over the city in places women were getting their errands done.

Give Your Chicken a Shakeover.

Copywriter: Susan Bleser