Social campaigns celebrating Bertolli’s 150th Anniversary. Viva Bertolli!
GCD: Rina Mallick AD: Emily Herron CW: Tony Williams, Jaclyn Hamer
Production Company: Collective Media
To celebrate 150 years of Italian heritage, we posted questions in Italian for our fans to answer. They had to use Facebook’s “See Translation” functionality to see the question in English and answer to win.
In a real-time video response activation, we had our fans tell us what they were celebrating this year and our Bertolli chef recorded personalized videos with an Italian celebration tailored just for them. We filmed, edited and posted 26 videos in one day! But every single fan that interacted with us received a coupon to Viva Bertolli themselves.