Coffee-mate: Real-Time Activation

As Coffee’s Perfect Mate, Coffee-mate has a lot of heart for Valentine’s Day and wanted to help loyal fans celebrate their perfect mates. We asked them to post short love notes using #CMValentine on their social channels during Coffee-mate’s “Design My Valentine” event. In 48 hours, we turned their words into original works of art that fans shared with their special someone and social communities. From paint to coffee filters, artists worked quickly to create Valentine masterpieces. And the love caught on.

Digiday Sammy Award Finalist (Best Social Engagement)
Digiday Awards Finalist (Best Creative)
Mashable Mashies Award Finalist (Best Social Media Campaign)
PR Daily’s Content Marketing Awards Finalist (Best Use of Social Media)

Check out the full case study at

Social Media Activation